Eugene, Oregon - Allen Hall
University of Oregon SOJC Ad Campaign: Financial Aid and Scholarships
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SOJC
A mock advertising campaign for the School of Journalism and Communication (SOJC) at the University of Oregon effectively highlights the financial opportunities available to students. This campaign, designed for Instagram and digital billboards within the journalism building, showcases the SOJC's commitment to supporting students financially.
Key elements of your campaign include:
• Online Content:
Countdown posts for important scholarship application deadlines
Stories featuring quick facts about financial aid opportunities
• Digital Billboard Mockups:
Spotlight on unique scholarships like the Anderson Family Graduate Fellowship Fund and the Franco Reis Graduate International Scholarship
QR codes linking to the SOJC scholarship application portal
This project demonstrates skills in: Translating complex financial information into visually appealing and easily digestible content
• Creating targeted messaging for current and prospective students
• Utilizing multiple digital platforms to maximize reach and engagement
• Aligning campaign goals with the SOJC's mission to support student success
Mockup 1
Instagram post for UO & SOJC accounts.
Mockup 2
Larger digital billboard Ad
Mockup 3
Instagram post for Max’s Tavern, UO, & SOJC accounts.
