University of Oregon

Nike Ad Campaign for the LGBTQ Community

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Just Be You

A mock advertising campaign for Nike, focusing on LGBTQ+ representation and empowerment in sports. This project demonstrates my ability to create inclusive and impactful marketing concepts for global brands.

Key elements of the campaign:

• Featured prominent LGBTQ+ athletes Carl Nassib (NFL) and Caster Semenya (Olympic runner) to highlight diversity and inclusion in sports.

• Developed visually striking mockups that blend Nike's brand identity with LGBTQ+ pride themes.

• Crafted compelling messaging that aligns with Nike's "Be True" collection, emphasizing authenticity and unity. “Just Be You”

• Incorporated subtle yet powerful design elements that resonate with the LGBTQ+ community while maintaining broad appeal.

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